SF Hash Week 2024 smashes goals: Here’s the Impact Report

SAN FRANCISCO—The first-ever SF Hash Week powered by CCELL concluded with a grand finale event Wed. July 17, while the stunning Macro:Dose photo art show runs through August.

Reports indicate SF Hash Week totally smashed our goals—promising 9 events, and delivering 18 events that totaled 2,636 RSVPs. Plus a glass show by Oiled, and a walking tour from The Cannabis Trail. Our title sponsor, CCELL, powered demos for a slew of brands like Timeless and Jetty.

We believe we met and exceeded the vast majority of our advertiser deliverables, generating at least 250,000 brand impressions. And we gave the world something it had never seen before. 

Our mission and vision is a thriving and exemplary city of San Francisco, and cannabis culture. We took further huge strides down that path.

Up next is our art show ‘Get to the Bag‘ powered by Terploc at Hall of Flowers in Santa Rosa, CA September 20-21.

Then—a Great American Seed Show Dec. 7-8 in San Francisco. (Email us to get the rate card).

Sign up here to get notified of our next events.

Some cool highlights from SF Hash Week

—Stores sold weeks and month’s-worth of hash in hours thanks to our industry-first pre-ordering process. One hashmaker sold about 70 grams in 60 minutes. 

—Our audience pre-ordered 255 grams of hash over the week.

—We saw cool new drops from Kalya, Arcata Fire, Royal Key, Harry Rose, HolyWater, Ember Valley, Nasha Hash, and so many more offer the best cannabis extracts on the planet. You can’t buy your way onto the SF Hash Week lineup. We focus on bringing the best of the state to our audience.

—We hit 2,636 total RSVPs. Three events sold out. 

—We promised “tens of thousands of brand impressions”, and delivered several hundred thousand, and then lost count. Social media impressions alone totaled a combined 250,000-plus impressions.

—We promised 50 posters and 500 flyers. We delivered more than 300 posters, and 1,000 flyers, and placed them at dozens of locations around the Bay Area.

—Lounges again hit capacity and turned into hotboxes despite the ventilation’s best efforts.

—We executed a 12-piece photo art show called Macro:Dose by leading photographer Kandid Kush, and we have sold 4 pieces so far. The show is extending its run at Moe Greens for another one. Be sure to buy a piece today.

—Nearly a dozen media outlets covered SF Hash Week including KCBS, KRON4, SF Chronicle’s GreenState, SF Gate, SF Travel, and Leaf Magazine and more—sending earned media impressions into the hundreds of thousands. Some outlets like KRON4  and KCBS ran their stories repeatedly for their huge audiences.

—We added hundreds of new active email subscribers to reach over 1,900 active engaged cannabis eventgoers on our list, 

—Our Gift Shop is open and selling out of items like ‘zines, posters, and memberships, with more to come. We have a few hats and t-shirts remaining.

—And we reached hundreds of key dispensary decision-makers—budtenders, and owners—with two fruitful B2B events: the ‘Cali Hash Exchange’ and Budtenders’ Brunch.

More Performance Details

This report took a long time to generate because it’s been hard to ascertain the total impact.

Owned impressions

Our @SFWeedWeek Instagram yielded over 250,000 impressions from 129 posts alone, not counting Stories.

• Reels and IG Live impressions alone hit 166,955 impressions. 
• Our top Reel hit 14,200 impressions.
• A single IG post could reach up to 9,000 people.
• Our audience’s our top-shared post was shared 82 times.
• We added +816 followers to reach 2.4K
• Eventbrite pageviews: 14,856
• Traffic to SFHashWeek.com: TBA, but in the tens of thousands.

Earned media hits

Nearly a dozen hits from broadcast TV, radio, and digital boosted earned impressions well over 500,000. We lost track, honestly.

Selected Earned Media clips 

• High Times | The Fellowship of the Flower
• KRON 4 | San Francisco Hash Week; Link; Link
• KCBS | Inaugural SF Hash Week set to begin on July 10th

• GreenState | SF Hash Week celebrates 710 with exclusive drops
• Green State | Weed festival season has arrived–here’s where to party
• Leaf Magazine | Rehashed: San Francisco Fires Up For a Week-Long Hashy Holiday
• SF Travel | Your Guide to San Francisco Hash Week
• 48 Hills | Puff: Hash Week kicks off on 710? Light it up, folks

Mentions

• Leafly | US hash buyer’s guide to 710 Oil Day 2024 
• Cannabitch | These are a few of my favorite things
• Do The Bay | SF Hash Week
• Broke Ass Stuart | San Francisco Hash Week Presented by CCELL
• Cannabis Chronicle | San Francisco Hash Week 2024
• East Bay Magazine | The Cannabist |

Selected Quotes

Leaf Magazine | “Opportunities to explore local restaurants, shops, and sites are plentiful throughout the week. This series of exclusive hash drops will take visitors through lesser-traveled neighborhoods of San Francisco, each with treasured local spots waiting to be found after a wicked good dab.”

SF Travel | “A one-of-a-kind event invites the cannabis-curious to explore the innovative world of hash products.”

48 Hills | “That is quite a schedule with lots of great concentrates to try and cannabis folks to meet. Mad props to David Downs for putting this all together. This is an excellent opportunity to meet and become part of the Bay Area cannabis world. Plus you will get turned on to so many new products and technology.”

Eli Melrod, Solful “We launched our new line of Live Rosin during Hash Week and were stoked about the event and launch. We sold more rosin that we anticipated and were so grateful to see so many industry leaders at our store during the event. “

Ben Grambergu, 7 Stars | “David was right. We sold a month of hash in a day. It’s really a new way to reach our audience.”

Paid/print media

We promised 50 posters and 500 flyers. We delivered more than 300 posters, and 1,000 flyers, and placed them at dozens of locations around the Bay Area.

We also printed and handed out over 1,500 SF Hash Week stickers made by Sticker Farmer.

Email us a quote about what you got out of SF Hash Week.

More SF Hash Week highlights

• People’s Choice — Best in Show: Ember Valley
• Best Fresh Press—Black Rainbow Piss by Royal Key
• Best Strain—Moroccan Peaches, bred by Purple City Genetics, washes from Nasha, and Arcata Fire.
• Best Drop Party—Arcata Fire on 7/10

Email us your SF Hash Week highlight. 

Merch

We made 20 SF Hash Week flat-brimmed baseball hats, 30 t-shirts, 1,800 stickers, and 100 coloring pages. Shout-out our designer Conor Buckley. CCELL made 1,000 SFHW patches.

Daily Highlights

Friends and supporters heard the call—throwing brunches, DJ sets and film screenings during SF Hash Week.

June 12

SF Hash Week paired dozens of dispensary buyers up with as many hash sellers to get ready for July 10. It was a more intimate B2B with loads of high-quality hash for sale.

July 10

• Royal Key opened SF Hash Week with Black Rainbow Piss fresh press live rosin, donuts, and pizza at Chronic Culture. Lines went down the block and hash flew off the bar.
• Kandid Kush opened Macro:Dose with a packed party at Moe Greens.
• Arcata Fire sold their California State Fair-winning LANTZ pens. And Ridgeline Farms dabbed folks out with new crosses of LANTZ to Whitethorn Rose.
• The 710 Labs crew of Northern California held court in a booth like rock stars.

July 11

• Ember Valley dropped 4 new live rosins with a private garden party attached. 
• Meanwhile, Harry Rose released a Sour Z with Alpenglow at Solful in the Inner Richmond.
• Even more, Nasha Hash held court at Moe Greens for a drop party.

July 12

Errl Hill served Blueberry Muffin dabs two ways at Flore.

July 13

• Kalya’s Marc Hammond came down to dab people out and release the last of their Z rosin for the year.
• Over in Richmond, CA Fire King and Canna Country held an epic drop party for two new flavors.

July 14

• Budtenders lined up down the block and scooped up gift bags at a special brunch with a dozen brands at Meadow HQ.
• A super-VIP karaoke and dab sessions went down with stoner Japanese food at a private restaurant.

July 15

Oakland Extracts brought the best deal of the fest: $40 Honey Papaya live rosin grams sourced from Kalya’s tier 1 line.

July 17

Hash and Flowers sold fresh grams at 7 Stars and hosted a reception at Exit Now.

We consider this version 0.1 of SF Hash Week, and we’ll definitely be back next year with refinements to each part of the festival. Let us know how we can refined or add to the experience by sending us an email.

SF Hash Week credits/thankyous

David Downs (creator, programmer, communications, sales, finance, media relations), Keith Woody (technology), Eric Lister (exhibition design), Conor Buckley (graphic design), Sabrina Pacheco (sales, event operations), Shannon McInerney (social media, event operations), Ben Grambergu (advisor/host), Eli Melrod (project support), Bram Goodwin (media and community relations), Matt Jackson (graphic design), food by Chronic Kitchen, Hash N Dash, … Thankyou: David Hua, Meadow, all the hash brands, sponsors, and venues, Brian Applegarth-The Cannabis Trail. Read more on the About Page.

SF Hash Week will be back July 10-16, 2025!

Email us to join in it!